Let's find out why Frank continues to use Social Media today!
What is one social media tool you cannot live without now?
This is a tough choice because I have an equal affinity for Twitter and LinkedIn—but if I have to pick, I would say LinkedIn. Mainly because it provides more robust features like networking, marketing yourself, seeing what colleagues are up to, and the forums act as an information aggregator (I suppose most of what I just said could be applied to Twitter as well).
What is one thing you wish you knew about social media that would have made getting involved with it easier?
Prepare to be overwhelmed at first—especially with Twitter. When I stated using Twitter, I felt like I had to read every tweet and every article that the people I followed were posting. I was on information overload. It was a good thing because I felt like I was made aware of so much more information…but it was also a bad thing because I was made aware of so much more information! There is a lot to process at first, but after a while you get the hang of it. Tools like tweetdeck and hootsuite are great for creating filters. Learning how to quickly skim your Twitter feed and only read what interests you is something that will develop over time.
What do you think social media's biggest impact has been on international education?
Quickly spreading information and ideas—but I think that’s what’s great about social media regardless of your field.
Why do you continue to use social media?
I’m hooked! In all seriousness, using social media has made me feel more connected and informed. It allows me to access a huge pool of information that is catered towards my interests in international education. I can’t even describe how much I have been exposed to via Twitter that I wouldn’t have found on my own. The best part is that the info is all peer-reviewed. I have come to trust the opinions of many of the international educators I follow based on the info they tweet about.
Frank Merendino is the Sr. Admissions Officer for International Partnerships at the University of Cincinnati. He has presented or volunteered at NAFSA: Association of International Educators since 2007. He currently serves as the Region VI State Rep for Ohio and nationally as a member of the Leadership Development Committee. Frank holds a Bachelor's degree in Political Science and a Master's degree in Higher Education Administration from The University of Akron. You can follow him on Twitter at @Frankie_James.