Many times people will ask, "how do I get my blog read?" or "What do I right about?". In this post Alia, an avid blogger, discuss six simple strategies/tips on how to write successful blogs that generate interest and readership.
Six Simple Tips of Successful Blog Writing
Before you even start a blog, you need to know the purpose of starting one. Many people do it for money, but approaches differ and so do the results. People, who claim to be experts, will tell you a lot on successful blogging - about SEO, keyword stuffing, tools and platforms. But the most important characteristic of all successful (and money-making) blogs is a genuine desire to help people. If you want to help people genuinely, then other techniques will follow.
Find out your niche first
What are you really good at? Are you a financial whiz kid or are you a technology geek? Do you have an expertise (such as stock market analysis) which will be of real help to people? Decide on your field (or fields) of expertise first. When you are choosing a particular field you are good at, you can provide a lot of value to people.
Have a list of topics for a period of time
This ensures that you do not waste too much of time thinking about topics. Also, do not forget to make a calendar of publishing the topics. While you are creating a list of topics, keep the requirements of your target audience in mind. For example, you can publish a post on protecting savings in a volatile stock market situation.
Use popular keywords
Popular keywords, though not the only method, will keep your blog on top of search engine listings. Use Adword Tool from Google to find out the most popular keywords related to your niche. Use keywords which are both directly and indirectly related to your niche. For example, if your blog is related to insurance products, life insurance can be a directly related keyword while life expectancy can be an indirect keyword.
Do not do keyword stuffing
Use keywords as long as it appears to be a natural part of a sentence - do not force keywords on a sentence. Also, do not overuse keywords. The ideal keyword density (number of keywords divided by the total blog post length) should not exceed 2%. Search engines treat an excessively high keyword density as an act of spamming.
Do not be a one-blog wonder. Keep supplying your target audience with fresh and unique information. Follow the calendar you have made (see the second tip) as closely as possible. You do not need to blog daily literally, but blog often.
Respond to your readers
Readers usually post their comments and questions on your blogs and they look forward to your inputs. Do not miss out on regularly addressing your readers. This not only answers their questions but also gives them the impression that you genuinely want to help them.
The above tips may not necessarily ensure that you will make a hugely successful blog, but these principles are proven and time-tested. The idea is to genuinely help people on a specific area and establish yourself as an authority on your chosen niche.
I hope you are able to use these tips in your blog writing.
About the Guest Blogger
Alia Haley is an avid blogger who loves blogging on tech and luxury portal. She is always on a lookout for the latest gadgets and cellphones in the market and recently added a Sony Ericsson android to her collection.
This blog is all about social media. I hope to offer tips, tricks, advice and more on using social media within international education and international travel.