Starting in the fall I employed a student, who had previously studied abroad, to be our Global Ambassador. One of the major duties of this position was to take on our social media campaigns. Rather than give her all our social media channels to work with I limited it to Facebook to start since this was the channel she has the most experience with.
I am here to tell you that our Facebook page has exploded with more interaction because of her work. We worked together to start and she came up with a theme each week to post on the page. She only works in the office about 5 hours per week so she doesn't have a huge amount of time to post. However, with the ability to schedule posts on Facebook pages, she has been able to work for only one hour per week and schedule posts for the entire week in that one hour. Some of the themes have included particular countries where we have programs, scholarships, and deadlines.
Her fellow students have loved her posts and I am able to track the interactions with Facebook insights. She also created a campaign, on her own, to increase the number of Fans we had and we were able to get 40 new fans in just a little less than a week.
Whenever I mention using a student as mentioned above some people cringe because they fear the additional work monitoring a student would entail. In all honesty I have done very little monitoring of her posts. What I did was explain to her in the beginning what I was looking for and emphasized the fact that she was representing our office and our institution and should keep that in mind when posting. That is all it took. Now, I know that not all students work out as nicely as she has but with a little guidance and some patience you can really make student work count. Her fellow students relate to her posts and we have made it seem as it is coming from our office which is a great for us.
I have posted a few screen shots of our page below.
I would love to hear what your experience has been with working with students in regards to social media. No story is too small.