Fortunately, the entertaining and rewarding aspects of crowd-sourced funding also happen to be the most vital ingredients to making a successful campaign pie. Don’t worry, that’s enough with the recipe metaphor, but I am going to break this down and you know, social media will be the cherry on top (right, I promise that’s the end of it.)
Pointer 1: This should never feel like asking for a hand-out. That’s no fun for anyone.
Whether you’re doing an online fundraiser to cover the costs of airfare, trying to scrounge up the remainder of a program fee, or just need a little something for visa and study materials, tapping into your online networks simply makes sense. It’s not about taking advantage of friends and family as a financial resource but it is about community building and gaining their support to reach your goals. Whether they can and want to offer support in monetary or moral form is up to them, but communicating your ambition and making it exciting is your job. Just as with any other project, you are only going to get out of it, what time, effort and activity you put into it, but as I said: that is the fun part!
· Time Investment: this sounds like a drag in written form, almost like another thing added to the to-do list or some type of personal homework assignment. Instead, consider it a break from your other work. It’s really an outlet and a space for you to be expressive. The more time you put into making little Updates, adding photos, video or even creating your own perks, the more it is going to benefit you and your longer term goals, while you’re abroad…
· Effort Investment: This is just about being consistent. If you’ve made the decision to do this and create a campaign in the first place, you might as well go all out and do it right all the way through. You can think of it as if you decided to join a sports team- Aim to make it to the championships and win. Just remember, if it does ever going slowly or your current efforts aren’t paying off, then it’s simply a matter of changing it up. (More on how in the next tip…)
Pointer 2: Never forget to say ‘Thank You,’ but offer more than your undying gratitude. Get creative!
If you’re putting in all that time and effort, be sure to make it engaging for yourself too. When you carry out a fundraising campaign in conjunction with something else that you love to do, all of your passion, determination and motivation become contagious for your page viewers because it’s genuine. If you can share the reasons you are so fired up and driven to make this goal a reality, then potential donors and other supporters are more likely to join your team and help build up that momentum, needed to keep your campaign going. SO, find a personal area of interest and loop it into the way you Update your campaign.
· Into Arts, Music, or Film?
o Write a little song for everyone who donates or shares your page themselves.
o Create a painting or drawing for donors and mail it to them from home or away.
o Make a video, make multiple videos! Even if you’re no cinematographer it’s fun.
· Into Literature, Writing, or History?
o Find/share quotes that connect with your feelings in anticipation of your trip.
o Create a reading list relevant to where you are going and share with viewers.
o Make a blog about your trip before leaving. Share links every time you Update.
o Explain the history and culture of your destination via video, blog or illustration.
· Into Service, Sports, or Cooking?
o Host a shindig around any theme of choice, and accept donations for organizing.
o Invite friends over to watch a sports game/have a board game night and ^
o Sign up for a marathon or walk/run to gain sponsorship for your campaign.
o Get some friends together to bake and sell the delicious treats for donations.
o Inform supporters you will put in community service hours for donations.
These kinds of ‘offline’ activities are just as important to bring into your online campaign experience. It makes the whole thing more meaningful to you and everyone else who gets involved. Just remember to communicate these extra efforts an ‘offline’ donation gains with your audience through Update sharing*
The biggest and most important influencer in your campaign’s success is the amount of exposure it gains. This is in large part up to you and those efforts we talked about earlier, but if you’ve kept your Updating and activity consistent, then your supporters and viewers end up doing a lot of this work with you. Allow me to explain why and how this all works out-
Dispelling the myths:
It’s obnoxious to over share.
· This could be true if you’re discussing something which is only of interest to you, but now you’re well aware that this whole experience is a relationship-building project! As long as the Update content is related to new photo, video, blog link or action you’ve taken, it is fun to see and read about. Likewise, the more activity that you have surrounding your campaign efforts, the more exciting, interesting and meaningful it will be to you, and so the same goes for your trip abroad.
· There’s nothing obnoxious about it, if you make something worth sharing. People and online audiences in particular, like to see positivity. They like to see someone who works hard, achieve their goal, and they like to be a part of the process. Making and sharing meaningful Updates on a daily basis also gives you more ownership on the whole project. It’s no longer just some online fundraising campaign. When you sort out how to communicate and relate this content to your audiences frequently and meaningfully, you’ve then developed a skill, a knowledge base and an experience that is highly valued and relevant to future employers, organizations, mentors, study abroad and admission offices within universities, the list goes on.
Facebook makes personal letters obsolete.
· This one is laughable. While many people are hip-to-the-groove with Facebook these days, it’s not safe to assume that all of the people who should see your page are on it or always checking their Facebook. In fact, a large percentage of a campaigner’s target audience may not even have Facebook- believe it or not. Even if they did, the impression made by writing a personal message to potential donors, is invaluable. They still may not all give, but they are going to be more interested to support your efforts and inform others who they think would give, than anyone you did not take the time to write a letter to. This can be done via email and go a long way, depending on your message, but nothing compares to the old fashioned snail mail. The fact that so many people communicate through the internet so often now, actually increases the value of those offline and in-person acts of thoughtfulness…
Once is enough.
· This could be true, if it meant once every hour... Honestly, I know it sounds excessive but, especially because of the way social media platforms are designed to refresh their content, you can share your campaign page two times in a single day and still have it overlooked. The best approach is to share multiple times within the week, of course with new content as often as possible, and then share out via multiple platforms, not just Facebook. Use facebook, twitter, Google+ and email. If you do not have accounts on all of these platforms, it’s something to consider. Twitter and Google+ may not be everyone’s jam right off the bat, but do trust in the long-term and bigger picture, it will only behoove you in business and future communication ventures to develop this presence.