I am super excited to have the opportunity to attend the upcoming International Programs Marketing Conference (IPMC) which is being hosted by GoOverseas just days after the NAFSA Annual Conference in Berkeley, CA. They have an amazing schedule and excellent speakers lined up. In order to give you a better understanding of what this conference is going to be about I decided to go right to the source. Here is an interview with Mitch Gordon, CEO of GoOverseas. There are still a few spots remaining and I highly encourage you to consider attending this awesome and extremely inexpensive event.
1. What does GoOverseas do?
Go Overseas is the Yelp/Trip Advisor for programs abroad. We’re a community site for students, and others searching for a great program abroad. We have two main missions that we’re equally passionate about: 1) To help students and travelers make more educated and informed decisions when choosing a program abroad. 2) To encourage more students to study abroad. I think many students are still too intimidated to study abroad. We want them to use Go Overseas and say, “Yes, I can study abroad. If all of these other people can do it, I can too!” We want to help people get over that decision hump and actually make the decision to study abroad. I know I’m preaching to the choir here, but I feel incredibly passionate about my belief that study abroad changes lives. I still think it should be a degree requirement!
Many focus on the review component of Go Overseas. We look at reviews as just a part of what we do. Our primary goal is to promote study abroad in all forms: Through great articles, alumni interviews, interviews with study abroad staff & advisors and through alumni reviews. We welcome anyone and everyone to join us in this mission!
2. How did you come up with the idea for IMPC?
Our partners were increasingly looking at us as experts and asking us to help them with all different types of marketing decisions: How to structure their website, content development, Google Analytics, A/B testing, lead tracking, etc. We thought, “Why don’t we create a conference where we can help everyone learn all at once!” More than anything else, we created the IPMC Conference as a service to our partners and the study abroad community in general. As you can see from the pricing, we’re not making money on this Conference. We’re doing it to help.
We also wanted to help organizations make more informed decisions when it comes to the ROI of their marketing dollars. There are companies that are still selling banner ads, linked listings, top of page rankings, etc. Other fields haven’t been selling advertising in that format since the early 2000s. It still happens in Study Abroad, which I think is unfortunate. We’re in a field where marketing budgets are relatively limited. Our goal is to help these organizations make better decisions with their limited marketing dollars.
3. Who should attend this conference?
Two type of people should attend the IPMC: 1) Leaders of Study Abroad & Intl Ed organizations. 2) Marketing departments. From the agenda, you can see that we’re focused on some very cutting edge topics. These skills will help marketing folks grow in their jobs, starting from the day after the conference. Leaders & executives should attend because it’s important to understand online marketing these days. Millennials make more and more of their decisions online. Students, after all, are 100% millennial. It’s important to understand how millenials think and what motivates their decision making process.
4. What are some of the highlights people can look forward to if they attend IMPC?
I’m looking forward to a lot of the speakers. Our keynote speaker, Kyle Rush, ran the online fundraising campaign for Obama, raising nearly $1B dollars. I’m incredibly excited about his talk and we’re really lucky to have him. I think attendees are going to find Kyle extremely compelling and interesting. Another highlight will be the 1-on-1 meetings. All attendees will have at least one 1-on-1 meeting with one of the speakers. This will give them the opportunity to sit down with someone at Google, MOZ, Facebook, etc. and learn directly from them.
5. How were you able to get such great speakers?
We’re lucky that we’re based in San Francisco. As a result, our network includes people at companies speaking at our Conference (Google, Facebook, Hubspot, MOZ, Optimizely, Salesforce). We worked these connections to help make the workshops and sessions as useful as possible for attendees!
6. What do you hope people will people take away from this conference?
We want the IPMC Conference to be the most workshop-oriented Conference you’ve ever attended. We’re focused on making it extremely tangible and interactive. Our goal is for attendees to learn in a very hands-on way. We want attendees to be engaged, with their laptops open, actively learning.
Mandy, I know you’ll let us know how we did when the conference is over!
Mitch Gordon, CEO, GoOverseas, @MitchGordonGo
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