Why do I say that? One of the main reasons is that it was social media and website marketing sessions geared specifically towards international education and a conference like this has never been done before (to my knowledge). They had an amazing lineup of speakers that geared their presentations towards our field even though they could have easily done otherwise. We had the opportunity to listen to people from Moz, Google, Facebook, and Optimizely among others.
This was the first year for a conference such as this and was a trial run of sorts. I would have to say it was a huge success. I have so many new ideas that I will never have time to implement them all. I talked to several other attendees who felt the same way.
Some of the highlights were the in-depth discussions on SEO (Search Engine Optimization), A/B testing of everything from website pages to newsletters, as well as Facebook tips for pages and groups. I must say that I rarely take notes at conferences other than a few lines from meetings or sessions but, from these two days I took almost 10 pages of notes and ideas. That is how good the material was and how stimulating.
A couple of notes, if I may. I wish that the conference had focused a little more on institutional offices. It was pretty heavily focused on program providers. That is fine since many of the ideas can work but, most institutional offices do not have the full time staff that are dedicated to social media and web marketing as providers, which make some of the ideas out of the reach of institutional offices. College and university international education staff can generally only make social media and web marketing a small portion of their overall job.
However, these are minor critiques for such a great experience. I would highly recommend attending this next year since they plan on offering it again. It will be interesting to see what topics will be covered at the next event. Thanks again to GoOverseas for putting on a great event and I can't wait to see what next year holds.