Anyway - the above article and below image indicate that the engagement rate is much lower for posts auto-posted through the various platforms listed results. Basically, this article says that auto-posting results in lower rates of comments and "likes" of posts than if someone logs into each platform and manually enters the post.
My question on this is how would someone manual post to all the various mediums and still be able to do other things (if you job isn't solely social media related). But, the question could also be - do we need to be posting the same message to all of the various forms of social media out there or is all this posting just creating too much noise?
These are my questions for those of you who read this - Is posting the same message everyone creating social media noise and thus causing people to ignore the post? Do we need to post to every social media platform or are there key ones and are there certain messages that should be posted to only certain social media platforms? Are social media posts become the new ignored email phenomenon?
I have my own ideas on this but I would love to hear what other people have to say on this and I will hopefully come back there with my thoughts.
Please let me know what you think!