Now that you are hopefully starting to monitor your international social media presence here are a few additional tips to increase the effectiveness of your monitoring.

Monitoring Tips

• Be proactive – don’t wait for something negative to happen to start monitoring
• Set up Alerts and RSS feeds to let you know when people have mentioned you or your organization
• Don’t be afraid to report spam or abusers
• Don’t be afraid to address negative comments but do so in a professional manner
• Give specific positions within your organization the responsibility for monitoring your international presence

If you follow these tips you will be well on your way to keeping your social media presence a positive experience.

It is extremely important to monitor what is being said about you in the huge sphere we know as the internet.  Likely, for us there are a number of great tools available to help us be able to do this.  Below are a listing of some great tools that will assist you in monitoring what is being said about you personally as well as your organization/institution.

Useful Tools for Monitoring Your International Presence

·         Tweetdeck – http://www.tweetdeck.com– my personal favorite – let’s you monitor multiple Twitter accounts at one time as well as search for keywords
·         HootSuite – http://hootsuite.com– great for scheduling Tweets
·         Google Alerts - http://www.google.com/alerts - highly recommended tool – allows you to received notifications when items are posted on the internet about you or your organization/institution
·         Google Reader - http://www.google.com/reader- great tool for being able to read all of your Alerts in one place.
·         Social Mention - http://www.socialmention.com/ - like Google Alerts but for social media
·         Addict-o-Matic - http://addictomatic.com/ - let’s you create a keyword social media search
·         Tribe Monitor - https://www.tribemonitor.com/ - allows you to measure your presence on social media.

I hope you find some of these useful and use at least one of these to monitor your international social media presence.